Unfortunately, MySQL does not have windowing functions which is what you will need. So you will have to use something like this:
Final Query
select data, group_row_number, overall_row_num
from
(
select data,
@num := if(@data = `data`, @num + 1, 1) as group_row_number,
@data := `data` as dummy, overall_row_num
from
(
select data, @rn:=@rn+1 overall_row_num
from yourtable, (SELECT @rn:=0) r
) x
order by data, overall_row_num
) x
order by overall_row_num
see SQL Fiddle with Demo
Explanation:
First, inner select, this applies a mock row_number
to all of the records in your table (See SQL Fiddle with Demo):
select data, @rn:=@rn+1 overall_row_num
from yourtable, (SELECT @rn:=0) r
Second part of the query, compares each row in your table to the next one to see if it has the same value, if it doesn't then start the group_row_number
over (see SQL Fiddle with Demo):
select data,
@num := if(@data = `data`, @num + 1, 1) as group_row_number,
@data := `data` as dummy, overall_row_num
from
(
select data, @rn:=@rn+1 overall_row_num
from yourtable, (SELECT @rn:=0) r
) x
order by data, overall_row_num
The last select, returns the values you want and places them back in the order you requested:
select data, group_row_number, overall_row_num
from
(
select data,
@num := if(@data = `data`, @num + 1, 1) as group_row_number,
@data := `data` as dummy, overall_row_num
from
(
select data, @rn:=@rn+1 overall_row_num
from yourtable, (SELECT @rn:=0) r
) x
order by data, overall_row_num
) x
order by overall_row_num