This question is well suited for regular expressions. The following function returns the position of the character preceding the first match of a simple regex pattern in a given string. If no match is found, the function returns the length of the string. The function can be combined with the LEFT function to extract the text preceding the match. (The use of LEFT is necessary because, for the sake of simplicity, this function does not implement submatches.)
The following formula would extract the product names in your sample data:
=LEFT(A1,regexmatch(A1," (|/| -| *"))
Breaking down the match pattern " (|/| -| *"
:
" (" matches a space followed by a left parenthesis
[the backslash escapes the "(", a special character in regular expressions]
"|" signifies an alternative pattern to match
"/" matches a forward slash (/)
" -" matches a space followed by a dash (-)
" *" matches a space followed by an asterisk (*).
To learn more about regular expressions, see this regular expression tutorial, one of many available on the web.
In order for the function to work, you will need to set a reference to Microsoft VBScript Regular Expressions 5.5. To do this, select Tools/References from the VBA IDE and check this item, which will be well down the long list of references.
Function regexMatch(text As String, rePattern As String)
'Response to SO post 16591260
'Adapted from code at http://www.macrostash.com/2011/10/08/
' simple-regular-expression-tutorial-for-excel-vba/.
Dim regEx As New VBScript_RegExp_55.RegExp
Dim matches As Variant
regEx.pattern = rePattern
regEx.IgnoreCase = True 'True to ignore case
regEx.Global = False 'Return just the first match
If regEx.Test(text) Then
Set matches = regEx.Execute(text)
regexMatch = matches(0).FirstIndex
Else
regexMatch = Len(text)
End If
End Function
The following subroutine applies the string extraction to each cell in a specified data column and writes the new string to a specified result column. Although it would be possible to just call the function for each cell in the data column, this would incur the overhead of compiling the regular expression (which applies to all cells) each time the function was called. To avoid this overhead, the subroutine splits the match function in to two parts, with the pattern definition outside the loop through the data cells, and the pattern execution inside the loop.
Sub SubRegexMatch()
'Response to SO post 16591260
'Extracts from string content of each data cell in a specified source
' column of the active worksheet the characters to the left of the first
' match of a regular expression, and writes the new string to corresponding
' rows in a specified result column.
'Set the regular expression, source column, result column, and first
' data row in the "parameters" section
'Regex match code was adapted from http://www.macrostash.com/2011/10/08/
' simple-regular-expression-tutorial-for-excel-vba/
Dim regEx As New VBScript_RegExp_55.RegExp, _
matches As Variant, _
regexMatch As Long 'position of character *just before* match
Dim srcCol As String, _
resCol As String
Dim srcRng As Range, _
resRng As Range
Dim firstRow As Long, _
lastRow As Long
Dim srcArr As Variant, _
resArr() As String
Dim i As Long
'parameters
regEx.Pattern = " (|/| -| *" 'regular expression to be matched
regEx.IgnoreCase = True
regEx.Global = False 'return only the first match found
srcCol = "A" 'source data column
resCol = "B" 'result column
firstRow = 2 'set to first row with data
With ActiveSheet
lastRow = .Cells(Cells.Rows.Count, srcCol).End(xlUp).Row
Set srcRng = .Range(srcCol & firstRow & ":" & srcCol & lastRow)
Set resRng = .Range(resCol & firstRow & ":" & resCol & lastRow)
srcArr = srcRng
ReDim resArr(1 To lastRow - firstRow + 1)
For i = 1 To srcRng.Rows.Count
If regEx.Test(srcArr(i, 1)) Then
Set matches = regEx.Execute(srcArr(i, 1))
regexMatch = matches(0).FirstIndex
Else
regexMatch = Len(srcArr(i, 1)) 'return length of original string if no match
End If
resArr(i) = Left(srcArr(i, 1), regexMatch)
Next i
resRng = WorksheetFunction.Transpose(resArr) 'assign result to worksheet
End With
End Sub