facebook opengraph - Sharing articles to LinkedIn - read time

Question

I have built a client website for a magazine who write articles. Most of the articles are around 1200-1800 words. The writer estimates the reading time for these articles to show on the site, which is usually 4-6 minutes based on what I believe is average reading speed of 300 words per min.

OG tags are added to the articles and work fine. However when sharing to LinkedIn they display their own read time calculation within the share, and it's usually wildly inaccurate. A 1200 word article shared today is estimated by the author at 4 mins but LinkedIn says 1 min. This of course impacts on reader's perceptions of the usefulness of the article.

I've searched throughout the web and LinkedIn help docs but can't find any info on how they calculate read time. My theory is they are interpreting the article content based on some sort of structure data tag, hence they are not evaluating the full content of our articles when calculating the time.

Anyone know if there are structured data tags or specific HTML tags I should wrap my content in for LinkedIn to calculate the read time correctly? Or otherwise anyone know of an OG tag that could do similar?

question from:https://stackoverflow.com/questions/65912921/sharing-articles-to-linkedin-read-time

Answer 1

Waitting for answers