The WhatsApp sandbox is designed for testing. So the people you are attempting to send WhatsApp messages must join the Sandbox by using the custom keyword assigned to your sandbox, i.e. join john-doe
.
Once they join (opt-in for that dialog), you can send them free-form WhatsApp messages for 24 hours after their last inbound response (Session messages), as detailed here.
Once your application is vetted out, then you can apply for a WhatsApp number which doesn't have the join
requirement and instead adheres to the the concepts of Template messages
and Session Messages
as detailed in the article above. You will then need to obtain proper opt-in from the consumers before sending WhatsApp messages.
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