Yes, generate scripts sadly scripts datetime columns as CONVERT(binary_value, Datetime). I'll try to get an answer as to why (or more importantly if there is a way to change the behavior). I suspect the reason is to avoid any issues with running the scripts on a different machine with different locale / regional settings etc. I don't know if there's a way to change that from happening in the meantime, but Management Studio isn't the only way to script your data... you could look into 3rd party products like Red-Gate's SQL Data Compare.
If it's really only 3,000 rows, and you intend to run the generated script on a different server, stop using the wizard and do this (on first glance this looks horrific, but it does several of the things you'll want - outputs a script ready to copy, paste and run, with nicely formatted and readable dates, inserts batched into multi-row VALUES by 1000 with GO commands in between, and even deals with potentially NULL values in title, subtitle and collectionid):
DECLARE @newtable SYSNAME = 'dbo.NewComics';
SET NOCOUNT ON;
;WITH x AS (SELECT TOP (4000) s = '('
+ CONVERT(VARCHAR(12), NewComicId) + ','
+ COALESCE('N''' + REPLACE(RTRIM(Title), '''', '''''') + '''', 'NULL') + ','
+ COALESCE('N''' + REPLACE(RTRIM(SubTitle), '''', '''''') + '''', 'NULL')
+ ', ''' + CONVERT(CHAR(8), ReleaseDate, 112) + ' '
+ CONVERT(CHAR(8), ReleaseDate, 108) + ''','
+ CONVERT(VARCHAR(12), COALESCE(CollectionId, 'NULL')) + ')',
rn = ROW_NUMBER() OVER (ORDER BY NewComicId)
FROM dbo.OldComics ORDER BY NewComicId
),
y AS
(
SELECT [/*a*/] = 1, [/*b*/] = 'SET NOCOUNT ON;
GO
INSERT ' + @newtable + ' VALUES'
UNION ALL
SELECT 2, s = CASE WHEN rn > 1 THEN ',' ELSE '' END + s
FROM x WHERE rn BETWEEN 1 AND 1000
UNION ALL
SELECT 3, 'GO' UNION ALL
SELECT 4, s = CASE WHEN rn > 1001 THEN ',' ELSE '' END + s
FROM x WHERE rn BETWEEN 1001 AND 2000
UNION ALL
SELECT 5, 'GO' UNION ALL
SELECT 6, s = CASE WHEN rn > 2001 THEN ',' ELSE '' END + s
FROM x WHERE rn BETWEEN 2001 AND 3000
UNION ALL
SELECT 7, 'GO' UNION ALL
SELECT 8, s = CASE WHEN rn > 3001 THEN ',' ELSE '' END + s
FROM x WHERE rn BETWEEN 3001 AND 4000
)
SELECT [/*b*/] FROM y ORDER BY [/*a*/];
(You might have to play with it if you have exactly 3000 or 3001 rows, or add another couple of unions if you have more than 4000, etc.)
If you are moving the data to a different table or different database on the same instance, use the script that @swasheck provided (and again, stop using the wizard).
You may have noticed a common trend here: stop using the generate scripts wizard if you don't like the binary format it outputs for dates.