Tags for SEO and social media could be combined, as they share some of the same information.
On my umbraco installation I have added the following properties to website root node, page nodes and member nodes:
On top node:
- siteName - textbox
- siteDescription - textarea
- siteLocale - textbox (ie. nb_NO)
- facebookPageUrl- textbox
- facebookAppId - textbox
- twitterUserName - textbox
- siteLogo - media picker
On pages
- pageTitle - textbox
- pageSnippet - textbox with 160 chars about the page content
- author - member picker
On members
- facebookProfilePage - textbox
- twitterUserName - textbox
- memberProfileUrl - textbox
Then i use the following code to render head meta tags on all pages:
@inherits Umbraco.Web.Macros.PartialViewMacroPage
@{
// SITE INFORMATION
string site_locale = "en_US";
if (Model.Content.AncestorOrSelf(1).HasProperty("siteLocale") && (Model.Content.GetPropertyValue<string>("siteLocale") != ""))
{ site_locale = Model.Content.GetPropertyValue<string>("siteLocale"); };
// Check if root node has defined site name, otherwise use domain name.
string domain = System.Web.HttpContext.Current.Request.Url.Scheme + "://" + System.Web.HttpContext.Current.Request.Url.Authority;
string site_name = Model.Content.AncestorOrSelf(1).HasProperty("siteName") ? Model.Content.AncestorOrSelf(1).GetPropertyValue("siteName").ToString() : HttpContext.Current.Request.Url.Host.ToString();
// Check if site description exist, and default text if not.
string site_description = Model.Content.AncestorOrSelf(1).HasProperty("siteDescription") ? Model.Content.AncestorOrSelf(1).GetPropertyValue("siteDescription").ToString() : "The website " + HttpContext.Current.Request.Url.Host.ToString();
string site_logo_url = "";
string site_logo_height = "";
string site_logo_width = "";
if (Model.Content.AncestorOrSelf(1).HasProperty("siteLogo") && (Model.Content.AncestorOrSelf(1).GetPropertyValue<int>("siteLogo") != 0))
{
var logo = Umbraco.TypedMedia(Model.Content.AncestorOrSelf(1).GetPropertyValue("siteLogo").ToString());
site_logo_url = domain + logo.Url;
site_logo_height = logo.GetPropertyValue<string>("umbracoHeight");
site_logo_width = logo.GetPropertyValue<string>("umbracoWidth");
}
string site_fb_app_id = Model.Content.AncestorOrSelf(1).GetPropertyValue("facebookAppId").ToString();
string site_fb_page_url = Model.Content.AncestorOrSelf(1).GetPropertyValue("facebookPageUrl").ToString();
string site_twitter_username = Model.Content.AncestorOrSelf(1).GetPropertyValue("twitterUserName").ToString();
// PAGE INFORMATION
// Use page title if defined, otherwise Model.Content.Name
string page_url = Model.Content.Url;
string page_title = Model.Content.HasProperty("pageTitle") ? Model.Content.GetPropertyValue("pageTitle").ToString() : Model.Content.Name.ToString();
DateTime page_created_date = Model.Content.CreateDate;
DateTime page_updated_date = Model.Content.UpdateDate;
string page_description = Model.Content.HasProperty("pageSnippet") ? Model.Content.GetPropertyValue("pageSnippet").ToString() : "";
// AUTHOR INFORMATION
// Check for information about the author of this page
bool hasAuthorInfo = false;
if (Model.Content.HasProperty("author") && (Model.Content.GetPropertyValue("author").ToString() != ""))
{
hasAuthorInfo = true;
}
string author_name = "";
string author_facebook_page = "";
string author_twitter_username = "";
string author_member_profile_url = "";
if (hasAuthorInfo)
{
var author = Members.GetById((int)Model.Content.GetPropertyValue("author"));
author_name = author.Name;
author_facebook_page = author.GetPropertyValue("facebookProfilePage").ToString();
author_twitter_username = author.GetPropertyValue("twitterUserName").ToString();
author_member_profile_url = author.GetPropertyValue("memberProfileUrl").ToString();
}
// FEATURED IMAGE
// Check if there is a featured image for this page
bool hasFeaturedImage = false;
string page_featuredimage_url = "";
if (Model.Content.HasProperty("featuredImage") && (Model.Content.GetPropertyValue<int>("featuredImage") != 0))
{
hasFeaturedImage = true;
}
if (hasFeaturedImage)
{
var image = Umbraco.TypedMedia(Model.Content.GetPropertyValue("featuredImage").ToString());
page_featuredimage_url = domain + image.GetCropUrl("1200x630"); // Preferred size by Facebook
}
}
<meta name="description" content="@page_description" />
<meta property="og:title" content="@page_title" />
<meta property="og:site_name" content="@site_name" />
<meta property="og:url" content="@page_url" />
<meta property="og:description" content="@page_description" />
<meta property="og:image" content="@page_featuredimage_url" />
<meta property="fb:app_id" content="@site_fb_app_id" />
<meta property="og:type" content="article" />
<meta property="og:locale" content="nb_NO" />
<meta property="article:author" content="@author_facebook_page" />
<meta property="article:publisher" content="@site_fb_page_url" />
<meta name="twitter:title" content="@page_title" />
<meta name="twitter:description" content="@page_description" />
<meta name="twitter:image:src" content="@page_featuredimage_url" />
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:site" content="@site_twitter_username" />
<meta name="twitter:creator" content="@author_twitter_username" />
<script type="application/ld+json">
{
"@@context": "http://schema.org",
"@@type": "NewsArticle",
"mainEntityOfPage":{
"@@type":"WebPage",
"@@id":"@page_url"
},
"headline": "@page_title",
"image": {
"@@type": "ImageObject",
"url": "@page_featuredimage_url",
"height": 630,
"width": 1200
},
"datePublished": "@page_created_date.ToString("o")",
"dateModified": "@page_updated_date.ToString("o")",
"author": {
"@@type": "Person",
"name": "@author_name"
},
"publisher": {
"@@type": "Organization",
"name": "@site_name",
"logo": {
"@@type": "ImageObject",
"url": "@site_logo_url",
"width": "@site_logo_width",
"height": "@site_logo_height"
}
},
"description": "@page_description"
}
</script>
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