Generally, the approach is to go for a website, if possible, and adapt it to each phone using a 'device detection layer'. We use DeviceAtlas.
If you want to write native applications for each phone, then you need to do it in each of the native languages (and there are a lot).
- Symbian/Java: Greatest 'penetration'
- iPhone/iPod Touch: Latest trend, objective-c for this.
- Android: I think this is a variant of Java, and will be a very marginal component of the market for a long time, though maybe high among a certain type of techies.
Basically, you are going to need to profile your market, and determine the best approach. But as I said, in general, you'd prefer a website, and mostly, a website is all you need.
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