c - __attribute__((constructor)) equivalent in VC?

Question

I was wondering if it's possible to use C constructors in VC just as it is possible to use them in GCC.
The gcc way is quite straight using the __attribute__ keyword, unfortunately VC doesn't seem to even know this keyword, as I'm not a Win32 programmer I wonder if there's some sort of equivalent keyword for such things.
Just to note - this is a C program, not a C++ or C# even, (as 'twas quite easy to do that in those languages)

Answer 1

Below C code demonstrates how to define a void(void) function to be called at program/library load time, before main executes.

For MSVC, this places a pointer to the function in the user initializer section (.CRT$XCU), basically the same thing the compiler does for the constructor calls for static C++ objects. For GCC, uses a constructor attribute.

    // Initializer/finalizer sample for MSVC and GCC/Clang.
    // 2010-2016 Joe Lowe. Released into the public domain.
#include <stdio.h>
#include <stdlib.h>

#ifdef __cplusplus
    #define INITIALIZER(f) 
        static void f(void); 
        struct f##_t_ { f##_t_(void) { f(); } }; static f##_t_ f##_; 
        static void f(void)
#elif defined(_MSC_VER)
    #pragma section(".CRT$XCU",read)
    #define INITIALIZER2_(f,p) 
        static void f(void); 
        __declspec(allocate(".CRT$XCU")) void (*f##_)(void) = f; 
        __pragma(comment(linker,"/include:" p #f "_")) 
        static void f(void)
    #ifdef _WIN64
        #define INITIALIZER(f) INITIALIZER2_(f,"")
    #else
        #define INITIALIZER(f) INITIALIZER2_(f,"_")
    #endif
#else
    #define INITIALIZER(f) 
        static void f(void) __attribute__((constructor)); 
        static void f(void)
#endif

static void finalize(void)
{
    printf( "finalize
");
}

INITIALIZER( initialize)
{
    printf( "initialize
");
    atexit( finalize);
}

int main( int argc, char** argv)
{
    printf( "main
");
    return 0;
}