As far as I know, opacity or other color filters can't be set on the Bitmap itself. You will need to set the alpha when you use the image:
If you're using ImageView, there is ImageView.setAlpha().
If you're using a Canvas, then you need to use Paint.setAlpha():
Paint paint = new Paint();
paint.setAlpha(100);
canvas.drawBitmap(bitmap, src, dst, paint);
Also, incorporating WarrenFaith's answer, if you will use the Bitmap where a drawable is required, you can use BitmapDrawable.setAlpha().
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