installation - How to avoid the "Windows Defender SmartScreen prevented an unrecognized app from starting warning"

Question

My company distributes an installer to customers via our website. Recently when I download via the website and try to run the installer I get the warning message:

Windows protected your PC

Windows Defender SmartScreen prevented an unrecognized app from starting. Running this app might put your PC at risk.

If I right-click on the installer and choose Properties I note the following:

Our installer is signed.

How do I find the reason for the Windows Defender SmartScreen warning?

I have not managed to find any log file for Windows Defender nor found anything in the Event Viewer.

Answer 1

After clicking on Properties of any installer(.exe) which block your application to install (Windows Defender SmartScreen prevented an unrecognized app ) for that issue i found one solution

1. Right click on installer(.exe)
2. Select properties option.
3. Click on checkbox to check Unblock at the bottom of Properties.

This solution work for Heroku CLI (heroku-x64) installer(.exe)