Define it as a constant variable. It is a good programming practice.
const wchar_t *dItemName = L"CellPhone";
In case you need to know the lenght of your string somewhere later, then define it as an array:
const wchar_t dItemName[] = L"CellPhone";
Also, why #define is bad: It transforms all places where you use word dItemName to L"CellPhone". Example:
struct {
int dItemName;
} SomeStruct;
will become invalid:
struct {
int L"CellPhone";
} SomeStruct;
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