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html - Responsive order confirmation emails for mobile devices?

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html - Responsive order confirmation emails for mobile devices?

I've never seen an amazing order confirmation / invoice email. Even the best html5 websites send terrible order confirmation emails (sometimes in plain text). I believe this is because invoice's usually require the use of tables to show the purchased items, which is extremely hard to implement on a mobile devices.

I found some tricks to making tables more manageable on mobiles: http://css-tricks.com/examples/ResponsiveTables/responsive.php, but for an order confirmation email, this approach wouldn't be practical for an invoice table.

Are there any alternatives to making an order confirmation email look good on a mobile devices? and when making an order confirmation email, should you stay away from tables?

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How about something like this? This uses a fluid/liquid technique that works on all major clients, including those that do not support media queries (Gmail etc...):

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" "http://www.w3.org/TR/html4/strict.dtd">
<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><title></title>
  <style type="text/css">
    #outlook a {padding:0;}
    body{width:100% !important; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; margin:0; padding:0;} /* force default font sizes */
    .ExternalClass {width:100%;} .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Hotmail */
    table td {border-collapse: collapse;}
    @media only screen and (min-width: 600px) { .maxW { width:600px !important; } }
  </style>
</head>
<body style="margin: 0px; padding: 0px; -webkit-text-size-adjust:none; -ms-text-size-adjust:none;" leftmargin="0" topmargin="0" marginwidth="0" marginheight="0" bgcolor="#FFFFFF"><table bgcolor="#CCCCCC" width="100%" border="0" align="center" cellpadding="0" cellspacing="0"><tr><td valign="top">
<!--[if (gte mso 9)|(IE)]>
<table width="600" align="center" cellpadding="0" cellspacing="0" border="0"><tr><td valign="top">
<![endif]-->
<table width="100%" class="maxW" style="max-width: 600px; margin: auto;" border="0" align="center" cellpadding="0" cellspacing="0"><tr><td valign="top" align="center">


<table width="100%" border="0" cellpadding="0" cellspacing="0" bgcolor="#FFFFFF">
  <tr>
    <td align="left" valign="middle" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 24px; color: #353535; padding:3%; padding-top:40px; padding-bottom:40px;">
      Invoice
    </td>
  </tr>
  <tr>
    <td align="center">
      <table width="94%" border="0" cellpadding="0" cellspacing="0">
        <tr>
          <td width="70%" align="left" bgcolor="#252525" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 12px; color: #EEEEEE; padding:10px; padding-right:0;">
            Item
          </td>
          <td width="30%" align="right" bgcolor="#252525" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 12px; color: #EEEEEE; padding:10px; padding-left:0;">
            Price
          </td>
        </tr>
        <tr>
          <td width="70%" align="left" bgcolor="#FFFFFF" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 12px; color: #252525; padding:10px; padding-right:0;">
            Nike Shoes
          </td>
          <td width="30%" align="right" bgcolor="#FFFFFF" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 12px; color: #252525; padding:10px; padding-left:0;">
            $100
          </td>
        </tr>
        <tr>
          <td width="70%" align="left" bgcolor="#EEEEEE" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 12px; color: #252525; padding:10px; padding-right:0;">
            Spy Sunglasses
          </td>
          <td width="30%" align="right" bgcolor="#EEEEEE" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 12px; color: #252525; padding:10px; padding-left:0;">
            $120
          </td>
        </tr>
        <tr>
          <td width="70%" align="left" bgcolor="#FFFFFF" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 12px; color: #252525; padding:10px; padding-right:0;">
            Buffalo Jeans
          </td>
          <td width="30%" align="right" bgcolor="#FFFFFF" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 12px; color: #252525; padding:10px; padding-left:0;">
            $80
          </td>
        </tr>
        <tr>
          <td width="70%" align="left" bgcolor="#EEEEEE" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 12px; color: #252525; padding:10px; padding-right:0;">
            Seiko Watch
          </td>
          <td width="30%" align="right" bgcolor="#EEEEEE" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 12px; color: #252525; padding:10px; padding-left:0;">
            $260
          </td>
        </tr>
        <tr>
          <td width="70%" align="right" bgcolor="#FFFFFF" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 12px; color: #252525; padding:10px; padding-left:0;">
            <b>TOTAL</b>
          </td>
          <td width="30%" align="right" bgcolor="#FFFFFF" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 12px; color: #252525; padding:10px; padding-left:0;">
            <b>$560</b>
          </td>
        </tr>
      </table>
    </td>
  </tr>
  <tr>
    <td align="left" valign="middle" style="font-family: Verdana, Geneva, Helvetica, Arial, sans-serif; font-size: 14px; color: #353535; padding:3%; padding-top:40px; padding-bottom:40px;">
      Thanks for shopping with&nbsp;us! <!-- using &nbsp; will prevent orphan words -->
    </td>
  </tr>
</table>


</td></tr></table>
<!--[if (gte mso 9)|(IE)]>
</td></tr></table>
<![endif]-->
</td></tr></table></body></html>

Just be aware that this template doesn't act fluid when resizing your browser window. It works in all major email clients however.


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