Option 1:
NSString *haystack = @"value:hello World:value";
NSString *haystackPrefix = @"value:";
NSString *haystackSuffix = @":value";
NSRange needleRange = NSMakeRange(haystackPrefix.length,
haystack.length - haystackPrefix.length - haystackSuffix.length);
NSString *needle = [haystack substringWithRange:needleRange];
NSLog(@"needle: %@", needle); // -> "hello World"
Option 2:
NSRegularExpression *regex = [NSRegularExpression regularExpressionWithPattern:@"^value:(.+?):value$" options:0 error:nil];
NSTextCheckingResult *match = [regex firstMatchInString:haystack options:NSAnchoredSearch range:NSMakeRange(0, haystack.length)];
NSRange needleRange = [match rangeAtIndex: 1];
NSString *needle = [haystack substringWithRange:needleRange];
This one might be a bit over the top for your rather trivial case though.
Option 3:
NSString *needle = [haystack componentsSeparatedByString:@":"][1];
This one creates three temporary strings and an array while splitting.
All snippets assume that what's searched for is actually contained in the string.
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