It's quite simple in Cocos2D:
[sprite runAction:[RotateBy actionWithDuration:dur angle:360]];
to make one turn or
id action = [RepeatForever actionWithAction: [RotateBy actionWithDuration:dur angle:360]];
[sprite runAction:action];
and
[sprite stopAction:action];
if you need to rotate continuously.
Don't forget to make sure that sprite transformAnchor is set to center of the image. And I guess next question should arise - how to make it stop smoothly ;)
More on actions: http://lethain.com/entry/2008/oct/03/notes-on-cocos2d-iphone-development (it's for older version, so it uses deprecated 'do' instead of 'runAction')
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