First, create a discount coupon (via http://docs.woothemes.com/document/create-a-coupon-programatically/):
$coupon_code = 'UNIQUECODE'; // Code - perhaps generate this from the user ID + the order ID
$amount = '10'; // Amount
$discount_type = 'percent'; // Type: fixed_cart, percent, fixed_product, percent_product
$coupon = array(
'post_title' => $coupon_code,
'post_content' => '',
'post_status' => 'publish',
'post_author' => 1,
'post_type' => 'shop_coupon'
);
$new_coupon_id = wp_insert_post( $coupon );
// Add meta
update_post_meta( $new_coupon_id, 'discount_type', $discount_type );
update_post_meta( $new_coupon_id, 'coupon_amount', $amount );
update_post_meta( $new_coupon_id, 'individual_use', 'no' );
update_post_meta( $new_coupon_id, 'product_ids', '' );
update_post_meta( $new_coupon_id, 'exclude_product_ids', '' );
update_post_meta( $new_coupon_id, 'usage_limit', '1' );
update_post_meta( $new_coupon_id, 'expiry_date', '' );
update_post_meta( $new_coupon_id, 'apply_before_tax', 'yes' );
update_post_meta( $new_coupon_id, 'free_shipping', 'no' );
Then apply that coupon to your order:
if (!$woocommerce->cart->add_discount( sanitize_text_field( $coupon_code )))
$woocommerce->show_messages();
That last function returns a BOOL value: TRUE if the discount was successful, FALSE if it fails for any one of a variety of reasons.
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