If you have an IBOutlet to a UIImageView already, then all you have to do is grab an image and call setImage on the receiver (UIImageView). Two examples of grabbing an image are below. One from the Web, and one you add to your Resources folder in Xcode.
UIImage *image = [[UIImage alloc] initWithData:[NSData dataWithContentsOfURL:[NSURL URLWithString:@"http://farm4.static.flickr.com/3092/2915896504_a88b69c9de.jpg"]]];
or
UIImage *image = [UIImage imageNamed: @"cell.png"];
Once you have an Image you can then set UIImageView:
[imageView setImage:image];
The line above assumes imageView is your IBOutlet.
That's it! If you want to get fancy you can add the image to an UIView and then add transitions.
P.S. Memory management not included.
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