You could perform a groupby/forward-fill operation on each group:
import numpy as np
import pandas as pd
df = pd.DataFrame({'id': [1,1,2,2,1,2,1,1], 'x':[10,20,100,200,np.nan,np.nan,300,np.nan]})
df['x'] = df.groupby(['id'])['x'].ffill()
print(df)
yields
id x
0 1 10.0
1 1 20.0
2 2 100.0
3 2 200.0
4 1 20.0
5 2 200.0
6 1 300.0
7 1 300.0
与恶龙缠斗过久,自身亦成为恶龙;凝视深渊过久,深渊将回以凝视…