Decibels are a relative unit, they express the power of your signal relative to some reference power.
If you are working with amplitudes, then the formula is:
power_db = 20 * log10(amp / amp_ref);
(See http://en.wikipedia.org/wiki/Decibel#Field_quantities).
Note also that maximum amplitude is not usually a very good indicator of loudness (or even of power). More typically, you should measure the RMS power of your signal, and convert that to dB instead.
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