You can use custom cultures to achieve this effect.
First, create and register custom cultures in the system, for example:
CultureAndRegionInfoBuilder builder = new CultureAndRegionInfoBuilder("en-US-brand1", CultureAndRegionModifiers.None);
CultureInfo parentCI = new CultureInfo("en-US");
RegionInfo parentRI = new RegionInfo("en-US");
builder.LoadDataFromCultureInfo(parentCI);
builder.LoadDataFromRegionInfo(parentRI);
builder.Parent = parentCI;
// set other properties of the custom culture (CultureEnglishName, CultureNativeName, possibly other ones)
// ...
builder.Register();
Note that you might want to build a simple tool to automate this, since those cultures need to be installed on every system where your aplication will be compiled or executed. Administrative rights are needed to be able to register the cultures.
Once you have the cultures installed, create resx files like you would normally do, but use the custom culture names (myPage.aspx.en-US-brand1.resx etc).
Now all that's left to do is to set System.Threading.Thread.CurrentThread.CurrentUICulture based on some parameter (the sooner the better, BeginRequest is a good place; or Page_PreInit if you want this only for some pages):
CultureInfo ci = new CultureInfo(Request.QueryString["paramname"]);
Thread.CurrentThread.CurrentCulture = ci;
Thread.CurrentThread.CurrentUICulture = ci;
(setting CurrentCulture is not really necessary, as resources work in terms of CurrentUICulture, but setting both allows you to further customize the page for each brand, e.g. use different date/time format settings for each custom culture/brand)
Some notes:
- this solution gives you great flexibility, since normal culture fallback is in effect - if an entry is not found for en-US-brandX, the runtime will fall back to en-US and so on; this can greatly reduce duplicate resx entries if the brands are mostly similar, as you can put some entries only in the parent (en-US) resx file,
- you can create more levels of inherited cultures, eg en-US-brandX-variantY,
- all methods for accessing resources work as expected,
- changing the culture of the worker thread means you will get localized exception messages if you set the culture to, say, de-DE-brandX and you have de-DE localization installed in the OS,
- for the above reason, you might want to reset the current (UI) culture to CultureInfo.InvariantCulture in Application_Error, or even better also as soon as you catch an exception which you know will lead to Application_Error; this will prevent localization of the standard yellow page of death and at least part of the exception stack,
- you might consider building a service tool which will register/unregister/update the cultures, especially if you anticipate frequent changes,
- this solution might be problematic if you use client-based culture detection.
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