You can using extract
df=pd.DataFrame({'A':['$10.00','$10.00','$10.00']})
df.apply(lambda x : x.str.extract('(d+)',expand=False).astype(float))
Out[333]:
A
0 10.0
1 10.0
2 10.0
Update
df.iloc[:,9:32]=df.iloc[:,9:32].apply(lambda x : x.str.extract('(d+)',expand=False).astype(float))
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