Yes, you can do it simply
in your apps.py file from your app folder change the verbose_name attribute from your config class. For example:
from django.apps import AppConfig
class FrontendConfig(AppConfig):
name = 'frontend'
verbose_name = "Your Home Page"
I test it and works in Django 1.10
UPDATE:
In Django 3+ you should add this in your __init__.py
file (from your app)
default_app_config = 'frontend.apps.FrontendConfig'
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