naming conventions - that, self or me — which one to prefer in JavaScript?

Question

While coding JavaScript sometimes you store the reference of object this in a local variable for different purposes (to set proper scope, to help code obfuscators, etc.). There are coders who prefer aliasing this to that to make it obvious its intention. Other guys use self since it's pointing to the object itself. I even saw source codes where me held the reference and it still makes sense. Certainly there are other ones.

Which one should I prefer? Is there a convention on which to use or is it only the matter of taste.

Answer 1

I, personally, use that, but anything else that's clear is fine.

I wouldn't use self because the global variable/window-property self already exists as a reference to window. Although it's totally useless (so no-one is likely to care that you're shadowing it), it slightly increases the risk of silly errors going unnoticed:

var se1f= this;         // misspelled (perniciously). or maybe you just forgot to write line
onclick= function() {
    self.foo= 1;        // whoops, just wrote to `window`!
};

whereas:

var that= this;
onclick= function() {
    that.foo= 1;        // error thrown
};

Slightly contrived, but JavaScript's so sloppy with letting errors slide you don't really want to make it any more so.